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Bitter & Esters Welcomes Charlie Papazian – October 29th at 7PM

Charlie PapazianWe are proud, excited and more than a bit humbled to welcome Charlie Papazian to our store on Wednesday October 29th, at 7pm for our free monthly beer swap! Charlie has heard about our beer swaps and wanted to do his book release at one. Charlie is a bit of a legend in the homebrewing world as he is the author of The Complete Joy of Homebrewing, The Homebrewers Companion, founder of the American Homebrewers Association (AHA) and the Association of Brewers, current president of the Brewers Association, creator of the Great American Beer Festival and the World Beer Cup, and lastly, the founding publisher of Zymurgy and The New Brewer.

Charlie will be signing copies of the (new!) fourth edition of The Complete Joy of Homebrewing and the second edition of The Homebrewers Companion. Plus he will give a short talk and Q&A. There is also a chance he might try your beer so put your best foot forward!

Please note, the swap this month will be moved up from the first Wednesday of November to the last Wednesday of October to accommodate Charlie’s busy schedule. The swap starts at 6pm, Charlie will be at the store from 7 to 8:30. If you cannot make our beer swap Charlie will be signing books at 508 Gastrobrewery the night before, Tuesday October 28th at 6:30pm.

Mark your calendar and come to Bitter & Esters on Wednesday October 29th to meet the man who started it all. Let’s all relax, don’t worry and have a homebrew!

Community Apple Press Day – Sunday October 26 – 10am to 6pm

It’s fall and that means it’s time for us to make cider! Bitter & Esters is proud to announce Community Apple Press Day for City Cider Maker, with cider-makers from Aaron Burr & Proper Cider as part of New York City Cider Week.

On Sunday, October 26th from 10 am to 6pm, our friends Joy and Jeremy from Proper Cider will be at Bitter & Esters grinding and pressing their apple harvest to make into delicious cider. This is your chance to see how cider is made from scratch. This will be Jeremy & Joy’s 10th year making cider in Brooklyn and they will be available all day to answer questions about cider making, fermentation and show you how they do it.

Plus, if you would like to craft your own juice blend to ferment into cider, you can run your apples through Proper Cider’s equipment. This is an awesome opportunity to make your cider the proper way. On top of all that, Proper Cider and Andy from Aaron Burr cider will have some apples they use for cider and some finished ciders to sample during the day.

This is a free event and Bitter & Esters will have Cider fermentation equipment for sale so when you grind and press your apples you can get your fresh cider home and start fermenting!

The minimum amount you can have ground and pressed is one bushel, which is around 42 pounds of apples. This will yield between three and four gallons of juice. The maximum is 2 to 3 bushels which will yield around 9 gallons. Team up with some friends and split a larger batch! Sign up for pressing times here.

After grinding and pressing all day come on down to The Pines for a Cider and Food pairing dinner with Aaron Burr Cider.

The Business of Branding Your Brew – Saturday, October 25th

Saturday October 25th – 4:00PM to 6:30PM

The Business of Branding Your Brew class is aimed at those who are in the beginning stages of writing a business plan for their brewery and are looking for guidance in how to incorporate naming, branding, and design into their plan, or are already underway in their business but want to improve their branding and design as part of their overall marketing strategy. On an over-crowded shelf, good branding, design, and naming are some of the key ways your product can stand out. We’ll take a broad look at the following topics:

- How to incorporate branding and design into your business plan.
– What to think about when coming up with a name.
– The value of branding, and how to do it well.
– Differences between aiming for regional vs. international distribution.
– What is more likely to be approved for trademark registration, and trademark protection.
– The items that “should be” vs. “can be” on your list.
– Current trends and things to look out for in the future.
– How to find a good design firm, and how to foster a good working relationship with them.

This is a 2-1/2 hour class. Participants can email in any specific questions they have for the class. Questions should be emailed to: tamara@wearehow.com by October 15th.

This class is taught by Tamara Connolly, Principal & Creative Director at We Are How, a branding, design, and web development studio. She has over 14 years experience helping clients from the retail, publishing, news, foundation, brewing, and health & wellness sectors implement well-conceived and effective branding and design solutions that help their organizations succeed.

Hops Class Lecture & Tasting – November 9th

Sunday, November 9th – 12:00 PM – 4:00 PM
hops_class_slider-01 Our dedicated course and accompanying tasting will engross you in the wonderfully complex world of hops which are the delicate, cone-like flower giving many of your favorite brews their delicious and complex aromas and flavors.

Hops are wonderfully diverse and are used for multiple purposes. Each variety imparts a uniquely different scent and flavor – from spicy, citrusy, pine-like, earthy to floral. Our course will comprehensively treat each hop variety from every angle, covering its essential properties and nature: you will learn how to distinguish between hop varieties and their origins as well as how to harness them throughout the brewing process to produce a perfectly balanced homebrew. Learn how hops are used for flavoring, bittering, and preserving beer and leave with a deeper appreciation for the world of hops.

During the second half of the course, we’ll conduct a tasting to give you an experiential understanding of hops and their properties. Taste, identify, and discuss hop varieties at work in six aromatic and two bittering beer examples.

Each ticket type can optionally include A copy of “For The Love of Hops” (our unofficial textbook) at a discounted price. Space for this class is limited and it will sell out, therefore all sales for this class will be final.

Make a Reservation

Send us a message with your desired room type, arrival date and number of nights you’d like to reserve, and we’ll contact you in no time.

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