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Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipe

Johnathan Hagen

Bitter & Esters was recently featured in Adweek for a collaboration we did with  Brooklyn-based agency Huge:

"For the past six weeks, members of Huge Brews have been brewing their own beer based on those years of tasting notes, along with data from two popular beer review websites. After looking internally at what beers they considered their favorites—which ended up being similar to a juicy IPA—the team then scraped user-generated reviews for about 250 beers, pulling in about 40 website reviews per beer.

The end result: two distinct batches including a juicy IPA with blackberry and another with raspberry and lactose—an ingredient that has grown in popularity over the past year with the rise of what’s known as the Milkshake IPA. (Huge Brews worked with a home-brewing startup in Brooklyn called Bitter and Esters, which provided brewing expertise and equipment.)"

Read the whole thing here



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